While some event and outdoor facilities in Florida may cater to a less adventurous market, The FIRM stands out as an exception to the rule. For over ten years The FIRM has earned its reputation as a premier action sports destination. Progressive manufacturers and distributors, movie studios, production companies, associations and promoters rely on The FIRM for unique, creative and action-filled high-energy event solutions.
We are conveniently located about an hour and 15 minutes from Jacksonville, 45 minutes from Gainesville and two and a half hours from Orlando. If you haven’t looked at The FIRM lately, you owe it yourself and your business to see what The FIRM can make happen right here for you.
Unique Special Events
- Full-service event planning
- Corporate training and team-building programs
- Automotive testing: open and closed sessions
- Motorcycle testing and training—on and off-road
- Media events
- Film & video location
- Group track rentals
- Association events and special races
Florida’s Premier Outdoor Action Sports Special Event Facility
Full-service event planning
We work with the best event planners, production and logistics companies in the business. Our experience with automotive manufacturers, media properties and national organizations means we have all the key ingredients to create and manage unique, memorable, and valuable experiences.
We regularly assist with event planning, management and coordination. Our diverse campus allows us to develop creative events for corporations, associations, media and just about any kind of group. The event professionals at the FIRM will work with you to manage everything from site preparation and pre and post event logistics to onsite event management and client registration. We will ensure that your event is organized, fresh, creative and memorable.
Test Sessions: Open & Closed
The FIRM is one of the most unique and diverse motorsports venues in North America. With more than 400 acres of varying terrain and scenery, miles of paved and un-paved reconfigurable and linkable circuits and trails including rally stages, obstacle courses and a half-mile kart-racing track, we have the facilities you need! Our staff will diligently work with yours to enable a successful session for any category of motor vehicle, and satisfy the needs of the client. Our secure and private facility is ideal for testing, rehearsals, reviews and photography.
Corporate Groups & Team Building
The FIRM provides amazing flexibility when it comes to organizing corporate events. Whether you’re seeking the perfect locale to host a team-building event, an annual sales or service meeting or intensive corporate training, we can help you design and execute an effective and memorable event. With classroom facilities, reconfigurable paved and un-paved courses for all types of vehicles, The FIRM can be customized to your event’s specific theme or purpose.
We work with local and nation-wide event professionals including caterers, audiovisual and staging companies and more. No matter your objectives, your event at The FIRM will be exciting and memorable.
Media Events: Open House, Product Announcements
When it comes to choosing a location for testing, reviews, product announcements or exclusive previews, The FIRM provides unmatched flexibility. Conveniently located just two and a half hours north of Orlando and about an hour southeast of Jacksonville, our location to these two major business and tourist destinations and transporation hubs makes planning an event at The FIRM easy and convenient. Our in-house staff of professional performance drivers and presenters provides even more opportunity. The resident RallyPro Performance Driving School can link and customize their course offerings to work in conjunction with your objectives for a truly memorable experience.
Associations & Enthusiast Groups
The diversity and flexibility of the circuits at The FIRM makes our facility an excellent choice for enthusiast groups and associations when planning special events. We’ve hosted sports car clubs, supermoto and sportbike groups, vintage racing organizations and nonprofits to present exciting and memorable events for their members and beneficiaries. What can be done at The FIRM is limited only by your imagination. Call us today to schedule a free tour and brainstorming session to see exactly how The FIRM team can help bring your event to life.
Film & Video Production
The FIRM has provided training services, rehearsal areas and location for a number of film and television production companies. Our facility and team of professionals have the ability to accomodate, adapt and reconfigure for virtually any production need, and offer complete privacy at our secure facility. Our airport location allows direct fly-in capability for cast and crew, with the utmost in discretion. Contact us to see how we exceed your expectations.
Promoted & Sponsored Events
We have more than 400 acres of diverse terrain, miles of on and off-road driving and riding tracks and trails and both open and forested spaces. Entirely fenced and secure, these spaces, tracks and trails can be uniquely and individually customized for most any event. If you’re a promoter looking for a unique facility that is conveniently located near a local airport and Central Florida’s top tourist attractions, look no further than The FIRM – The Florida International Rally & Motorsport Park. Whether you’re promoting an automotive event, festival, concert or outdoor trade show, talk to the event specialists at The FIRM. We will work with you to ensure your event is a success.
Birthdays, Anniversaries & Weddings
Looking for a truly unique experience for a personal special event? Is your partner a hardcore motorsports enthusiast? Are you both car or motorcycle fanatics? Looking for the most unique and truly motorsports-oriented facility for your special event? Come to The FIRM. We can cater to your fantasy and your every desire to make your special day the memory of a lifetime. We can coordinate the most amazing and exclusive event. Looking for exotic cars, vintage racers, kart-racing or the ultimate rally or off-road experience to tie-in with your special event, let us help you make it memorable, exciting and full of adrenaline and fun.
Track Rental Fees – Baseline
Track Rental Fees & Information
We offer competitive pricing for track and facility rentals. Pricing for any track rental or special event is based on day of the week, availability, amenities, options and other criteria. For further information and a detailed proposal, contact us directly.here.
Track Amenities & Options
- Parking for up to 400 vehicles
- Classroom seating for up to 80 students
- Concessions building
- Garage and repair services
- Catering available
- Event planning services
- 24-hour or nightime security
- Picnic area
- Performance Driving personnel
- Support personnel
- Ambulance & EMTs available
- Wrecker, tow or flatbed services