"We Drive Passion"

The FIRM: Florida International Rally & Motorsport Park

The FIRM offers the most unique and diverse motorsport park in North America. Our off road trails and race track will challenge even the most experienced drivers. The FIRM's RallyPro Performance driving instructors teach rally, off-road, ATV/UTV, HPDE driving, and survivability for military teams through its International Security Academy. The FIRM rents their tracks to race teams, hosts open track days and provides the perfect venue for corporate events!

We are located in Starke, FL, approximately 1 hour South of Jacksonville, FL, 30 minutes East of Gainesville, FL, and a little over 2 hours North of Orlando, FL.

How To Develop Great Teams

The FIRM service rating is almost always 100%!  We have great people that help make this possible.  However, it takes three key ingredients to deliver great service.  Great teams.  Great product offering.  Great systems.  Like the three-legged stool, if a key ingredient is missing, service ratings will be affected. This is a three-part series on how to develop great teams.  Part I – How to Develop...

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The FIRM Rally-X 2021 – Event 1 Results

We would like to extend a huge thanks to everyone who attended our first Rally-X event of the year!  We saw the return of the Flying Cavalier, many other familiar faces, as well as some newcomers.  Hopefully, everyone had a great time, even those that may not have made it to the end of the day. Don’t forget to follow and thank our sponsors: Florida Alternative Medicine & Weight Loss Hawk Perform...

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The FIRM Rally-X 2021 Series

You’ve heard about them, seen the videos, and are ready to compete!  The FIRM’s Rally-X 2021 Series starts in just a few weeks!   Are you ready?  Will your car pass tech? This year we have a 4-event points series!  These are not your tame SCCA Rallycross events.  You will send it over our GRC jump, dodge trees on the stage, and tear around corners on the racetrack.   Be ready for just about anyt...

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NASA RallySprint at The FIRM – January 15-16

The NASA Rally Sprint at The FIRM is right around the corner! Kick off the 2021 rally season in sunny Florida this January!  After a 2 year hiatus, NASA is back at The FIRM – GRC Jump and all we have to offer! Be sure to register on the NASA Rally website. After completing the NASA registration, please click here to complete your payment.   Save $25 if you pay before January 1st! Primitive camping ...

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"We Drive Passion"
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