"We Drive Passion"

The FIRM: Florida International Rally & Motorsport Park

The FIRM offers the most unique and diverse motorsport park in North America. Our off road trails and race track will challenge even the most experienced drivers. The FIRM's RallyPro Performance driving instructors teach rally, off-road, ATV/UTV, HPDE driving, and survivability for military teams through its International Security Academy. The FIRM rents their tracks to race teams, hosts open track days and provides the perfect venue for corporate events!

We are located in Starke, FL, approximately 1 hour South of Jacksonville, FL, 30 minutes East of Gainesville, FL, and a little over 2 hours North of Orlando, FL.

Feedback In the Workplace To Develop Great Teams: Part Three 

To develop great teams, try giving thoughtful feedback in the workplace.  These tips will help you sound less like a jerk when providing valuable and effective team feedback. Team feedback is such a critical part of team building.  Yet most authors shy away from it, and we certainly shy away from it in general.  Ray Dalio has done the opposite and drove headfirst right into the wall of “what is”! R...

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Team Development: How to Build Great Teams Pt2

We’re talking about team development and sharing the team-building strategies The FIRM has used for improving team growth. This is the second in a 3 part series about building great teams: Part I – How to Develop Great Teams: The Foundation Part II – How to Develop Great Teams: Implement the Tools Part III – How to Develop Great Teams: Feedback is Key.  The Process of Team Development There ar...

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How to Develop Great Teams: The Foundation

The FIRM service rating is almost always 100%!  We have great people who help make this possible.  However, it takes three key ingredients to deliver great service.  Great teams.  Great product offering.  Great systems.  Like the three-legged stool, if a key ingredient is missing, service ratings will be affected.  This is a three-part series on how to develop great teams.  Part I – Ho...

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Tesla Model 3 Performance Track Mode Data

Wondering what the Tesla Model 3 Performance Track Mode really does on a racetrack?  A little back story on my experience: I have been racing in motorsports for about 20 years. I have competed in motorcycle, autocross, rallycross, rally, time trials, and endurance series. I have personally tracked 16 vehicles at this venue and have run everything from a bone stock Miata to a fully race-prepped Lotus. I am ...

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"We Drive Passion"
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