The FIRM Blog
Women In Motorsports See All
Women of The FIRM: Alissa Vinoski & Southeast Overland and Outdoor Expo (SEOO)
THE DRIVER Name- Alissa Vinoski Age- 32 Affiliation – Southeast Overland and Outdoor Expo (SEOO) Hometown- Tampa, FL Occupation- CEO/Founder of the Southeast Overland and Outdoor Expo as well as Boat and Yacht Sales Years in the Industry- Outdoor/Trade – 10 years, Overlanding – 7 years VEHICLE SPECS Year/Make/Model: 2017 Toyota…
Women of The FIRM: Molly Austin & Happy Trails 4×4
THE DRIVER Name- Molly Austin Age- 46 Affiliation- Happy Trails 4×4 Hometown- Originally from North Carolina but really grew up in the Atlanta, GA area. Occupation- Co-Owner, Happy Trails 4×4 Years in the Industry: 14 VEHICLE SPECS Year/Make/Model: 2006 Jeep Wrangler Unlimited Custom bodywork and/or paint: GenRight Highline Aluminum Flares…
Rally See All
NASA RallySprint at The FIRM – January 15-16
The NASA Rally Sprint at The FIRM is right around the corner! Kick off the 2021 rally season in sunny Florida this January! After a 2 year hiatus, NASA is back at The FIRM – GRC Jump and all we have to offer! Be sure to register on the NASA…
Teen Driver Awareness Month: 5 Dangers To Teen Drivers
January is National Teen Driver Awareness Month and we’re sharing 5 major factors that put your teenage driver at risk. Teen drivers are at risk of preventable injuries and fatalities on the road. Why? Inexperience and distractions! Parents will pay the price for their teen’s driving choices. Just one accident…
Open Track Days See All
Distracted Driving Facts
Distracted Driving Awareness Month falls in October, this year! We’re sharing distracted driving facts to help you make better choices about your daily driving habits. Here are some tricks so you don’t get an unwanted “treat” on your driving record this month! “Patience is something you admire in the driver…
Why Am I So Slow?
You want to go faster, huh? So does everyone else! The quick way to get faster is to buy a faster car, better suspension, grippier tires, big aero, or any number of ‘things’ that you can buy. While those things may enable the car to go faster, they will not…
Corporate & Private Events See All
Why Private Track Rentals are Taking the Lead this Summer.
Open Track Days Your car, our track. Open track days have always provided a great resource for people to catch some fresh air, get outside, and spend some time focusing on themselves instead of everyday demands. Our track offers the opportunity to relax in the comfort of your…
How To Develop Great Teams
The FIRM service rating is almost always 100%! We have great people that help make this possible. However, it takes three key ingredients to deliver great service. Great teams. Great product offering. Great systems. Like the three-legged stool, if a key ingredient is missing, service ratings will be affected. This…
Featured Builds See All
Featured Customer Build: Andrew Bishay’s 2014 BMW Z4 GT3
𝕆𝕎ℕ𝔼ℝ: Andrew Bishay IG: @rollingartworks Year/Make/Model: 2014 BMW Z4 GT3 Racing Class: Blancpain (GT3) IMSA (GTD), NASA (ST1/TT1), SCCA T1 Engine: p65b44 Engine Modifications & “Power Adders”: Stock Cooling Set-Up: V mounted radiator Horsepower & Torque: 508 hp / 380 ft lbs Drivetrain: Xtrac (hewland) Sequential Transmission, Xtrac Mechanical Differential…
Featured Build: Russ Jones’ 1972 Datsun 240Z
𝕆𝕎ℕ𝔼ℝ: Russ Jones Year/Make/Model: 1972 Datsun 240Z Racing Class: BSP (Autocross) & TT5 (Time Trials) Engine: 2.4L (matching numbers/original engine in line 6) Engine Modifications & “Power Adders”: Engine has a header, triple 44mm Mikuni side drafts, Tilton flywheel. Cooling Set-Up: Original style of Datsun 240Z radiator that has been…
Firm Event Results See All
Fastest Lap Times at The FIRM
One of the most asked questions we receive about the track is “what’s the fastest lap at The FIRM?” When we answer, there’s almost always a caveat and follow-up to the time. “It was an Indy car here testing” then leads to “what’s the fastest street car?”. Then you have…
