The FIRM Blog
Women In Motorsports See All
Women of The FIRM: Alissa Vinoski & Southeast Overland and Outdoor Expo (SEOO)
THE DRIVER Name- Alissa Vinoski Age- 32 Affiliation – Southeast Overland and Outdoor Expo (SEOO) Hometown- Tampa, FL Occupation- CEO/Founder of the Southeast Overland and Outdoor Expo as well as Boat and Yacht Sales Years in the Industry- Outdoor/Trade – 10 years, Overlanding – 7 years VEHICLE SPECS Year/Make/Model: 2017 Toyota…
Women of The FIRM: Molly Austin & Happy Trails 4×4
THE DRIVER Name- Molly Austin Age- 46 Affiliation- Happy Trails 4×4 Hometown- Originally from North Carolina but really grew up in the Atlanta, GA area. Occupation- Co-Owner, Happy Trails 4×4 Years in the Industry: 14 VEHICLE SPECS Year/Make/Model: 2006 Jeep Wrangler Unlimited Custom bodywork and/or paint: GenRight Highline Aluminum Flares…
Rally See All
The FIRM Rally-X 2021 Series
You’ve heard about them, seen the videos, and are ready to compete! The FIRM’s Rally-X 2021 Series starts in just a few weeks! Are you ready? Will your car pass tech? This year we have a 4-event points series! These are not your tame SCCA Rallycross™ events. You will send…
NASA RallySprint at The FIRM – January 15-16
The NASA Rally Sprint at The FIRM is right around the corner! Kick off the 2021 rally season in sunny Florida this January! After a 2 year hiatus, NASA is back at The FIRM – GRC Jump and all we have to offer! Be sure to register on the NASA…
Open Track Days See All
Performance Driving School in Florida: Experience The FIRM
The FIRM’s performance driving school in Florida is a hidden gem for outdoor adventure and thrills away from crowded theme parks and beaches. When you think of Florida, you probably think of warm weather, sandy beaches, Disney World, and cruise ships. It’s true! There are plenty of reasons to travel to Florida for…
Distracted Driving Facts
Distracted Driving Awareness Month falls in October, this year! We’re sharing distracted driving facts to help you make better choices about your daily driving habits. Here are some tricks so you don’t get an unwanted “treat” on your driving record this month! “Patience is something you admire in the driver…
Corporate & Private Events See All
Why Private Track Rentals are Taking the Lead this Summer.
Open Track Days Your car, our track. Open track days have always provided a great resource for people to catch some fresh air, get outside, and spend some time focusing on themselves instead of everyday demands. Our track offers the opportunity to relax in the comfort of your…
How To Develop Great Teams
The FIRM service rating is almost always 100%! We have great people that help make this possible. However, it takes three key ingredients to deliver great service. Great teams. Great product offering. Great systems. Like the three-legged stool, if a key ingredient is missing, service ratings will be affected. This…
Featured Builds See All
Featured Customer Build: Andrew Bishay’s 2014 BMW Z4 GT3
𝕆𝕎ℕ𝔼ℝ: Andrew Bishay IG: @rollingartworks Year/Make/Model: 2014 BMW Z4 GT3 Racing Class: Blancpain (GT3) IMSA (GTD), NASA (ST1/TT1), SCCA T1 Engine: p65b44 Engine Modifications & “Power Adders”: Stock Cooling Set-Up: V mounted radiator Horsepower & Torque: 508 hp / 380 ft lbs Drivetrain: Xtrac (hewland) Sequential Transmission, Xtrac Mechanical Differential…
Featured Build: Russ Jones’ 1972 Datsun 240Z
𝕆𝕎ℕ𝔼ℝ: Russ Jones Year/Make/Model: 1972 Datsun 240Z Racing Class: BSP (Autocross) & TT5 (Time Trials) Engine: 2.4L (matching numbers/original engine in line 6) Engine Modifications & “Power Adders”: Engine has a header, triple 44mm Mikuni side drafts, Tilton flywheel. Cooling Set-Up: Original style of Datsun 240Z radiator that has been…
Firm Event Results See All
The FIRM Rally-X 2021 – Point Standings
The season is nearing its end and the points are sorting themselves out. As always, we would like to extend a huge thanks to everyone who attended each event! Don’t forget to follow and thank our sponsors: Florida Alternative Medicine & Weight Loss Hawk Performance Diamond Shine Motorsports Standings: Name…
The FIRM Rally-X 2021 – Event 1 Results
We would like to extend a huge thanks to everyone who attended our first Rally-X event of the year! We saw the return of the Flying Cavalier, many other familiar faces, as well as some newcomers. Hopefully, everyone had a great time, even those that may not have made it…